A deluge of red, that is what happened on Sunday at the studio. After pondering a lot on the matter, (red has not been part of my palette in quite a while), I decided to print some tea towels in this colour, given that a lot of the feedback reflected on the absence of red, which obviously raised a [red-ha!] flag.
When receiving feedback, it is our absolute responsibility as designers/artists/makers to edit the information that is coming our way, after all, even though we are not taking dictation, we should always be genuinely interested in what our audience has to say. So, if one person mentions this colour is necessary, you take note of that, but when at different times numerous people tell you to seriously consider it, you pay close attention. After all, the "market is speaking", and you want the product to do well (this would be a completely different conversation if we were referring to a fine art piece). In my experience this is not an easy colour to work with, mainly because it has to be the "right" one. Fortunately, the "right" hue had already been mixed, as I had originally planned to include it in the pillows colour ways for Talavera.
When receiving feedback, it is our absolute responsibility as designers/artists/makers to edit the information that is coming our way, after all, even though we are not taking dictation, we should always be genuinely interested in what our audience has to say. So, if one person mentions this colour is necessary, you take note of that, but when at different times numerous people tell you to seriously consider it, you pay close attention. After all, the "market is speaking", and you want the product to do well (this would be a completely different conversation if we were referring to a fine art piece). In my experience this is not an easy colour to work with, mainly because it has to be the "right" one. Fortunately, the "right" hue had already been mixed, as I had originally planned to include it in the pillows colour ways for Talavera.
In preparation for last Sunday, and considering I had no umbrella to help me through the wet weather we've been getting, I treated myself to a beautiful red marimekko umbrella, and allowed myself a few contemplative moments under the cover of such fabulous redness.
The first two images (for Antigua) are for Roohi. She very articulately delivered a solid discourse as to why red needed to be included.
REGISTRATION--PART DEUX
The matter of registration was brought up not too long ago (see post for Monday, 15 October 2012). The second system was put to the test on Sunday, rendering excellent results. By drawing a straight line (on tape) on the drop cloth, the registration marks were easy to follow, with no gaps or overlaps in sight. Four yards of gorgeousness.
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| Detail: marimekko red kivet umbrella. |
The first two images (for Antigua) are for Roohi. She very articulately delivered a solid discourse as to why red needed to be included.
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| From left to right: 1-Antigua collection, main design to the right. 2-Antigua second coordinate. 3-Talavera in red. |
REGISTRATION--PART DEUX
The matter of registration was brought up not too long ago (see post for Monday, 15 October 2012). The second system was put to the test on Sunday, rendering excellent results. By drawing a straight line (on tape) on the drop cloth, the registration marks were easy to follow, with no gaps or overlaps in sight. Four yards of gorgeousness.
The song "ojalá que llueva café", perfectly captures the sounds of "Talavera in red" in the form of an incomparable "son huasteco". An excellent cover by Café Tacuba from their album Avalancha De Éxitos, 1997 (the original song is by Juan Luis Guerra). Enjoy!
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